We were granted this unique location in the heart of London just as Salone Internazionale del Mobile 2024 was wrapping up. Our store design team was dismounting an installation by Nicolas Schuybroek—Form Follows Formulation—which had inhabited Aesop’s Piazza Cordusio store in Milan for the duration of the design week. Inspired by the Arte Povera movement from the late 60s and 70s, and echoing Superstudio’s contemporaneous monochromatic grid structures, Schuybroek had taken one of the most fundamental, functional household items—a bar of soap—to create an unconventional sculpture. Slabs of Aesop soap appeared to hover, en masse, in grid formation, supported by a slender timber structure that could be readily disassembled and reused in different locations. The Knightsbridge lease, fortuitously, presented an opportunity for the almost immediate re-deployment of this striking assembly.
Aesop Knightsbridge
Tienda física
Ubicación
Correo electrónico
Teléfono
Horario de apertura
- Lunes10:00am - 8:00pm
- Martes10:00am - 8:00pm
- Miércoles10:00am - 8:00pm
- Jueves10:00am - 8:00pm
- Viernes10:00am - 8:00pm
- Sábado10:00am - 8:00pm
- Domingo11:00am - 6:00pm
Situated on Brompton Road, the store is long and narrow. Just as practitioners of the Arte Povera movement restricted themselves to simple and everyday materials in their poetic compositions, the spatial restriction of Aesop Knightsbridge enforces a streamlined design in the form of a soap corridor that offers a pragmatic yet intriguing journey through our range of products for the skin, hair, body and home. The communal basin and display shelves are repurposed from our furniture collection, making Knightsbridge a second home for significant pieces from our past. Visitors are encouraged to tryexplore formulations directly onto their skin, with gently running water if desired, while dexterous consultants are on hand to give recommendations based on individual needs. In this atmosphere of muted calm, guests might contemplate their skin care selection or, perhaps, muse on the benefits of architectural salvage.