Aesop Ginza

Our second Tokyo store was designed in partnership with Jo Nagasaka of Schemata Architecture, with whom we also created Aesop Aoyama. It occupies a location that was home to Japanese cobblers Milano Shoes for 47 years, and presents a bold, pragmatic interior. Red brick was chosen as the primary material, in a gesture to the street’s epithet—Red Brick Street—and to explore the possibilities of a utilitarian material uncommon in Japan. The bent copper demonstration sink pays homage to an era when quality plumbing was treated with greater reverence.