Created in collaboration with architects Katarina Lundegerg and Freric Benesch of In Praise of Shadows, and artist Lies-Marie Hoffman, the interior features extensive use of timber, and is informed by three primary inspirations – the art of Carl Larsson, and the films of Ingrid Bergman and Lars von Trier.
Three imposing pieces immediately draw attention: the point-of-sale counter, demonstration sink and a complementary bench, made by Hoffman from local Elm – with which she has worked for the past seven years. Using chainsaw and chisel, she effects a geometry that lifts the timber’s inner growth lines and reveals its unique beauty; cracks are filled by oak butterfly joints.
Benesch says: ‘The contrast of the timber’s controlled shape and uncontrolled structure is very powerful. Just as in the films of von Trier and Bergman, where the inner forces of the characters are suppressed and controlled by social conventions and/or relations to others, the drama lies in the contrast.’ These massive, simply hewn forms also provide textural contrast with a smooth beige plaster wall, and timber floor, walls and ceiling crafted by Danish firm Dinesen, whose expertise spans five generations.
Those visiting the new space can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. Trained consultants are able to offer advice about formulations best suited to individual needs.