For Aesop Notting Hill, our second London signature store, we chose to change little in the jewel-sized space. Instead, we opted to respect its classically understated elegance, inherent warmth and abundant light.
In a nod to the nearby Portobello Road Market, which provided us with fixtures and furnishings, the design acknowledges the neighbourhood’s streetscape, effecting an atmosphere reminiscent of a welcoming drawing room. Products are displayed on tabletops, in timber cabinets and within the drawers of vintage sideboards—all meticulously restored.
‘The pure and simple truth is rarely pure and never simple.’