Our first Austrian signature store, in Vienna’s historic centre, is strongly influenced by the city’s early twentieth-century architecture—particularly the work of Adolf Loos. Created by our in-house Design Department, it strikes a balance between contemporary minimalism and the ornate Art Deco elements of its surrounds.
The façade is distinguished by large, deep windows that evoke decades past and suggestion of a sophisticated Viennese gentleman’s haunt. The right window provides a frame for lively greenery that references sumptuous Art Deco greenhouses; while to the left, a seating area offers a chance to observe the busy streetscape from a place of repose.
The palette makes use of rich hues, with walls of bold, deep green complemented by the warmth of Walnut cabinetry and Oak flooring. Two ribbons of timber envelop the interior, accented by the warm natural brass of the product demonstration sink, display shelving and accordion-like cabinet doors.
‘Never let oneself be guided by the opinion of one's contemporaries. Continue steadfastly on one's way.’