Aesop Salone del Mobile light fixture

Form follows formulation

A partnership with Salone del Mobile.Milano

From 16-21 April, we created a sensorial journey across Milan via a series of design installations inspired by our products. Discover the compelling environments and curiosity-stirring happenings below.  

In partnership with

Aesop Salone del Mobile tiled room

Amid the muted calm of Nicolas Schuybroek’s structure, an Aesop therapist enacted a performative—and informative—treatment at 5:55pm each day. This soap opera, of sorts, was devised to illuminate our unique approach to self-care, the science of the skin and the importance of the senses—with a particular emphasis on touch. Meticulously choreographed movements were narrated by an otherworldly voice, imparting visceral wisdom. 

This experience stems from our Facial Appointments, which unite serene surrounds, intense nourishment and impeccable technique at select stores across the globe. 

Imbued with an explorative spirit—and unconventional fragrances—three Aromatoria provide sensory respite and refreshment across the city. Here time was not told by ticking hands, LED displays or cuckoo birds, but by the olfactory notes of our nonconformist Eaux de Parfum, as a laboratory-like contraption dispensed a different fragrance on the wrists of curious visitors at different points of the day.

‘The challenge of modernity is to live without illusions and without becoming disillusioned.’

Antonio Gramsci