Signature store

Aesop De Meent

Opening hours

  • Monday
    11:00am - 6:00pm
  • Tuesday
    10:00am - 6:00pm
  • Wednesday
    10:00am - 6:00pm
  • Thursday
    10:00am - 6:00pm
  • Friday
    10:00am - 7:00pm
  • Saturday
    10:00am - 6:00pm
  • Sunday
    11:00am - 6:00pm
Aesop De Meent store interior displays and shelving units.

Our inaugural Rotterdam store was conceived as a haven of northern-European domesticity—an homage to the comforting ambiance that one might experience when visiting a dear relative’s house in the Dutch countryside. Developed in collaboration with fine-furniture maker Sebastian Cox, the two-storey space is characterised by simple, practical joinery in a warm cherry timber. During the design process, Cox was inspired by an antique door that was unusual in the exaggerated tolerances between its frame and its four timber panels—allowing for the swelling or shrinking of the timber to have minimal effect on its function. This notion of emphasising the space between elements became the guiding principle for the store. Each detail was carefully crafted, down to the door handles, coat hooks, tester holders, and sample spatulas—bringing poetry to the everyday through symbolic objects.

In addition to offering shade to the expansive front windows, a generous awning provides shelter for those who engage with the trio of formulations held in custom bronze brackets by the front door. Once inside, the visitor is bathed in the golden glow that is cast by natural light gleaming on the timber interior; a languid, cozy feeling might take hold. Cox’s sensibility is articulated in the precise gaps between the wooden panels and their frames, which effect a certain sense of lightness—of the timber’s ability to breathe. The inbuilt shelves house our full range of products for the skin, hair, body and home. In the centre of the main room, a limestone basin beckons to those who wish to explore the latter with gently flowing water.

Aesop De Meent store facade.
Aesop De Meent store interior staircase.

Adventurous customers seeking a more intimate experience are invited to ascend the staircase to the mezzanine, where an individual ensuite is located. Here, guests are encouraged to apply skin care formulations directly onto their face, as if in the privacy of their own bathroom. A tucked-away vintage sofa allows for a moment—or an afternoon—of repose while sipping on a warm or cool beverage, depending on the season. Acoustics are carefully composed, with felt panels absorbing and diffusing ambient noise. The felt is made from French wool by a manufacturer in Normandy who has been producing the material for more than one hundred years.

Smaller components in bronze were designed by sculptor Mathieu Briand to bring delight and a touch of surrealism to otherwise mundane actions. The thick bronze plate doorknob is inscribed with a handprint that is a tangible metaphor for the passage of people and time—each hollow will gradually accrue traces of the many hands that will polish it, incidentally, each day. Coat hooks appear as tiny heads on curving necks protruding from the walls, while balms and lotions may be applied with bronze spatulas in the form of miniature arms and legs. In this spirit of good humour, we welcome all faces—new or familiar—to daydream in our Rotterdam store.