Signature store

Aesop Fitzroy

Opening hours

  • Monday
    10:00am - 5:00pm
  • Tuesday
    10:00am - 6:00pm
  • Wednesday
    10:00am - 6:00pm
  • Thursday
    10:00am - 6:00pm
  • Friday
    10:00am - 6:00pm
  • Saturday
    10:00am - 5:00pm
  • Sunday
    10:00am - 5:00pm

This store offers Click and Collect.

The cast concrete laundry-sink-styled basin sits in the middle of the store, flanked by pale green cupboards and shelves. In the background, a blush-pink kitchenette that features a silicon curtain.

The first design for our Fitzroy store relied on the resourceful use of timber wine boxes. Today, a refreshed, warmly detailed interior pays respects to local history and timeless domestic rituals. The design was created in partnership with Melbourne architect Clare Cousins, who was also responsible for its predecessor.

The vintage-laundry-styled concrete basin sits in the middle of the store. On a steel beam running along the ceiling reads the quote: 'Truth is strong, and sometime or other will prevail.'
Six prop product containers within the kitchenette section of the store, that have been coloured in the same blush-pink as the surrounding walls.

Denoting a long-standing presence, the steel windows, steel beams and rustic concrete slab floor of the original shopfront have been retained. Traditional timber cabinets hand-painted inside and out in a soft green provide generous storage space and shelving. The capacious concrete demonstration sink was cast in-situ; it was inspired by laundry troughs commonly found in lean-to structures behind the area’s older houses and the premises of Fitzroy’s early farriers. At the rear of the space is a blush-pink kitchenette, which can be concealed by a translucent silicon curtain.