Aesop Ala Moana store interior

Inspired by organic forms of the natural landscape

Our first signature store in Hawaii, created in collaboration with Toronto-based architecture firm süperkul, is located in Honolulu’s Ala Moana retail centre.

The store’s design takes cues from distinctive local elements—in this case, the significance of the kalo (taro) plant as symbolic ancestor in Hawaiian spiritual tradition, and its everyday role as a nourishing staple. Here, the plant is abstracted to its vertical and horizontal components, which form the structure and surface of walls, counters and display elements.

Inside the intimate retail area, horizontal patinated bronze shelves and displayed products evoke leaves and shoots. Matte charcoal-grey porcelain tiles have been selected for the floor, recalling the island’s volcanic geology.

‘Those we call the ancients were really new in everything.’

Blaise Pascal