It is difficult for those of us not working on the front lines to comprehend fully the dangers faced by medical professionals who are dealing with the COVID-19/SARS-CoV-2 pandemic daily. However, it is not at all difficult to express our immense gratitude and to offer support to those on whose day-to-day life the pandemic has had immediate, broad-reaching consequences.
Beyond an expression of solidarity—heartfelt, but largely intangible—we are seeking to provide practical measures of support.
To date, we have donated over 27,000 products to more than 100 healthcare facilities to support healthcare workers in 13 countries across our global network—in Australia, New Zealand, Asia, the Americas and Europe. We will continue to work with relevant bodies to determine effective avenues of assistance for the healthcare sector.
We are proud to make this contribution as part of a united effort by Natura &Co.—comprising Natura, Aesop, The Body Shop and Avon—which has established partnerships with non-government organisations globally to provide more than ten million units of soap and alcohol-based sanitiser to facilities in need.
Aesop has always supported communities in need. Like many other organisations, we are acutely aware that those already at risk of family violence have become increasingly vulnerable during the pandemic—an unintended consequence of mandatory isolation measures that leave them trapped at home with their abusers.
We are committed to bringing modest comforts to families in need through donation of care packages, in the first instance. Globally, as of late May we have now donated 71,000 products to survivors of family violence in partnership with more than 46 service providers.
We will continue to work with these and similar organisations to understand how we can lend additional support to families.
More broadly, the Natura &Co group of brands is uniting with national and international organisations that deliver front-line services to family violence survivors to help those at risk via a campaign titled #IsolatedNotAlone. The Avon Foundation has committed US$1 million to this cause, with Aesop, The Body Shop and Natura each taking action at a local level and establishing programmes to help bolster community awareness.
As a group, Natura & Co has written an Open Letter calling on governments around the world to extend funding and resources, where necessary, to deal with the increased incidence of family violence that has occurred during the pandemic.
To our governments, governors, mayors, and legislators:
Like COVID-19, domestic violence knows no geographic or demographic boundaries. It’s a silent epidemic that touches the lives of one in three women around the world and is often hidden behind closed doors. And now, in the midst of the coronavirus pandemic, those women and children are increasingly vulnerable to domestic abuse: an unintended consequence of the isolation measures that leave survivors trapped at home with their abusers.
Frontline women’s non-profits and organizations are already seeing a significant increase in domestic violence cases, resulting in a greater demand for support services.
Supporting UN Women’s call to prioritize domestic violence survivors at this time, Natura &Co and its family of brands, Avon, Natura, The Body Shop, and Aesop are uniting with national and international organizations that deliver frontline services to domestic violence survivors. We respectfully ask that you ensure at risk women and children—particularly those who are socially disadvantaged—in your countries, cities, and communities have the support and resources they need.
In the spirit of collaboration and connection, we request that you:
‘Every being cries out in silence to be read differently. Do not be indifferent to these cries.’