Our inaugural signature store in Virginia, situated within the Tysons Corner retail complex, was designed in homage to the Appalachian Mountains. Created by our in-house Design Department, the space assumes a material palette of granite, lent nuance by different finishes: vertical surfaces with a rough texture, and horizontal surfaces with a smoother honed granite.
The mountains’ influence is also expressed through the monolithic forms of the space. The exterior façade’s large granite elements effect both a sense of intrigue for passers-by and an impression of seclusion for customers upon entry. Muted lighting complements the interior’s minerality to evince a soothing, understated interior.
‘Excellence is to do a common thing in an uncommon way.’