The result of a collaboration with Boston architectural firm NADAAA, our SoHo signature store on West Broadway is sibling to Aesop Fillmore Street, San Francisco. Both stores have been designed around a fascination with pre-twentieth century apothecaries and twenty-first century skin care.
In keeping with a predilection for adapting aged and discarded materials to novel function, Aesop West Broadway’s shelving is a tapestry of reclaimed wooden boxes that wraps the store’s interior walls to form an enveloping display of product. A cork-coated floor offers an intelligent textural contrast, lending balance and warmth.
‘This is the city, and I am one of the citizens / Whatever interests the rest interests me.’