Our first signature store in Nuremberg is an understated but elegant space adjacent to Fleischbrücke, which links the new town with the historic city centre. It was designed in-house by Aesop, and executed by Munich-based design studio einszu33.
Viewed from the street, framed by a symmetrical façade, the interior appears almost as a cinematic tableau. The custom-made timber sales counter, bench and storage cabinets draw the eye through the space. Subtle textural contrasts—including screed concrete, velvet, and rusty iron—invite tactile exploration.
A large demonstration sink with rounded, generous corners anchors the store. Overhead, an oversize Ayala Serfaty ceiling lamp, crafted from hand-dyed silk, lends an unexpected softness.
'The mediator of the inexpressible is the work of art.'