Aesop Hannam

9월 1일(화) – 10월 6일(화), 스토어 리뉴얼로 인한 일시 휴점이 진행됩니다.
휴점 기간 동안에는 가까운 사운즈 한남점을 이용해 주시고,
10월 7일에 보다 새로운 모습으로 고객님을 다시 뵙기를 기대합니다.

Aesop Hannam store interior

Taking geometric cues from minimalist proponents

Our third Korean signature store is situated in a multi-brand retail space in the vibrant Seoul neighbourhood of Hannam-dong. It was designed in collaboration with local firm Suh Architects, with whom we have also partnered on distinctive counters in Pangyo and Yeouido.

The geometry of the interior takes cues from minimalist proponents; particularly in its preference for clean lines, simple forms and industrial materiality. These influences find expression in grey-toned product shelving and a pair of sculptural volumes crafted from rough-textured brass alloy.

Set directly upon polished concrete flooring, these two pieces deftly balance an otherwise linear arrangement. The first is topped in tactile stone, while the second features inlaid shelving. Here, products lie aslant in ordered rows, alabaster labels oriented skyward and illuminated by warm, diffuse light.

Aesop Hannam store interior
Aesop Hannam store interior

‘Simplicity is an exact medium between too little and too much.’

Sir Joshua Reynolds