Aesop Georgetown store interior

In a nod to the tobacco barns once common to the area, the space is distinguished by its use of century-old Southern Pine sticks, a humble material traditionally used to hang and cure tobacco leaves.

Our second Washington DC signature store is situated in historic Georgetown—a port city that thrived on the lively commerce and tobacco trade born of its position astride the Potomac River. Created in collaboration with Tacklebox under the leadership of Jeremy Barbour, the design is defined by local heritage, pairing a distinctive visual language with evocative materiality.

In a nod to the tobacco barns once common to the area, the space is distinguished by its use of century-old Southern Pine sticks, a humble material traditionally used to hang and cure tobacco leaves. Cut and stacked en masse, 30,000 individual sticks serve to clad the eastern side of the corner tenancy, fashioning a dynamic undulating surface.

This textural gesture is punctuated by a grid of product display cases in powder-coated steel. These vessels symbolise the site’s unique history with bodies of water, including an adjacent natural spring that influenced the local industry.