Sway gift kit in microfibre case

Sway

Analysing how we adapt to accommodate those around us, with agreeable formulations for hand and body.

  • In this kit
    Resurrection Aromatique Hand Wash, Resurrection Aromatique Hand Balm, Geranium Leaf Body Cleanser, and Geranium Leaf Body Balm.
  • Suggested recipient
    A considered gift for those open to suggestion.
In this kit

Hand and Body Care for all persuasions

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The Enigmatic Mind

If we agree, is it conformity?

The Asch conformity experiments (1951) investigated the ways in which an individual’s behaviour is influenced by those around them. Unsuspecting subjects were placed among a larger group of informed participants and asked to match lines of varying lengths. While the informed participants gave the correct answer the first two times, subsequent answers were intentionally incorrect, resulting in roughly 32 per cent of the subjects conforming. When later asked why, some subjects said it was to fit in (normative influence) while others believed the group was better informed (informational influence). Something to consider at your next meeting.