The Asch conformity experiments (1951) investigated the ways in which an individual’s behaviour is influenced by those around them. Unsuspecting subjects were placed among a larger group of informed participants and asked to match lines of varying lengths. While the informed participants gave the correct answer the first two times, subsequent answers were intentionally incorrect, resulting in roughly 32 per cent of the subjects conforming. When later asked why, some subjects said it was to fit in (normative influence) while others believed the group was better informed (informational influence). Something to consider at your next meeting.
Delve into additional Gift Kits, exploring noted social psychology experiments from the 1950s, '60s, and '70s.