Aesop’s second German signature store, designed by einszu33 in collaboration with the brand’s Design Department, opened recently in Stuttgart’s Breuninger department store.
The design directive ‘black but not dark’ prompted a palette of muted charcoal greys balanced with off-white hues that subtly complement, in shade and configuration, the brand’s distinctive product labels. Accents of wood and felt temper the restrained aesthetic with warmth and textural variation.
A central counter of Nero Assoluto black granite and stone slabs anchors the space; it hosts an elongated demonstration sink fitted with simple galvanized metal plumbing.
Wrapping the walls, a ribbon of milled black MDF panelling articulated with linear incisions references Pierre Soulages’ work as an engraver and sculptor, and stirs memory of his oeuvre defining Outrenoir series.