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Aesop Karlspassage

Aesop Karlspassage

Aesop’s second German signature store, designed by einszu33 in collaboration with the brand’s Design Department, opened recently in Stuttgart’s Breuninger department store.


The design directive ‘black but not dark’ prompted a palette of muted charcoal greys balanced with off-white hues that subtly complement, in shade and configuration, the brand’s distinctive product labels. Accents of wood and felt temper the restrained aesthetic with warmth and textural variation.


A central counter of Nero Assoluto black granite and stone slabs anchors the space; it hosts an elongated demonstration sink fitted with simple galvanized metal plumbing.


Wrapping the walls, a ribbon of milled black MDF panelling articulated with linear incisions references Pierre Soulages’ work as an engraver and sculptor, and stirs memory of his oeuvre defining Outrenoir series.

Aesop Karlspassage
Breuninger, Marktstrasse 1–3
70173 Stuttgart

Monday - Friday 10.00am–8.00pm
Saturday 9.30am–8.00pm

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