San Francisco's first Aesop signature store is at 2450 Fillmore Street. This is a neighbourhood shaped by consecutive influxes of Eastern European, Japanese and African-American residents, and the heydays of jazz, folk and rock.
The design is a collaboration with Boston architectural firm NADAAA, with whom we have since created Hong Kong's Aesop ifcand Los Angeles' Aesop Abbot Kinney. The predominant element of our Fillmore space is a shelving tapestry of reclaimed wooden boxes. Subdivided and pixelated by the varying dimensions of the boxes, the arrangement invites visual and tactile exploration; it is balanced by a cork wall and ceiling and dark masonite flooring.