Aesop Fillmore Street
San Francisco's first Aesop signature store, at 2450 Fillmore Street, resides in a neighbourhood shaped by consecutive influxes of Eastern European, Japanese and African- American residents, and the heydays of American jazz and rock.
The design results from a collaboration with Boston architectural firm NADAAA, with whom we have since created Hong Kong's Aesop ifc and Los Angeles' Aesop Abbot Kinney. The predominant element our Fillmore space is a tapestry of shelving crafted from reclaimed wooden boxes. Subdivided and pixilated by the varying dimensions of the boxes, the arrangement invites visual and tactile exploration; its dominance is balanced here by a cork wall and ceiling, and dark masonite flooring.